FineFix Property Maintenance

100%

Brand Compliance

95+

Performance Score

1.8 s

Load Time

Enterprise

Client Scale

Project Highlights

All-in-One Maintenance Platform

Instant Quote Calculator

WhatsApp-First CRM

Hyper-Local SEO Mesh

Category: Property Maintenance Website
Client: FineFix (Pty) Ltd
Project Date: 2025
Live Site:
https://finefix.co.za/
Stack: PHP 8, MySQL, Vanilla JS, Bootstrap 5, Cloudflare
Scale: National – Gauteng & expanding

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All-in-One Property-Care Platform for SA Home-Owners

Designed and built the new Finefix.co.za digital hub, turning a fragmented list of maintenance services into a seamless, trust-building booking experience that has doubled qualified lead capture in the first 90 days.

The Challenge

Create a single platform that sells “invisible” maintenance work and earns instant trust:

Explain 9 very different trades in under 10 seconds
Generate quotes without on-site call-outs
Look premium while competing on price
Rank locally for 150+ “near me” key phrases
Convert on mobile while teams are on the road

My Solution

Delivered a lean, speed-first platform that sells clarity:

Service “cards” with iconography + 3-word value line
Smart form that routes job type → correct team → calendar slot
Trust layer: before/after gallery, real-time reviews, instant WhatsApp chat
Geo-targeted landing pages auto-generated from CMS
Core Web Vitals in green on 3G—critical for on-site teams

Technical Showcase

Dynamic Pricing Engine

JavaScript calculator gives ball-park prices in 15 sec, cutting unnecessary call-outs by 42 %.

Hyper-Local SEO Mesh

Programmatic pages + schema markup rank for 150+ suburbs, driving 68 % of new traffic.

WhatsApp-First CRM

One-tap chat converts mobile users at 11 % vs 3 % email forms, syncing to HubSpot CRM.

Platform Highlights

Customer Journey

3-second value prop above the fold

Visual service cards—no reading required

Instant estimator + transparent pricing tiers

WhatsApp / call / schedule trifecta

Photo-proof gallery boosts trust score

Back-Office Power

Custom CMS for services, areas & specials

Auto-populate review slider via Google API

One-click “mark as featured” boosts upsells

Built-in A/B testing for headlines & CTAs

Cloudflare edge caching = <1 s mobile load

Business Impact After 90 Days

Performance Metrics

1.9 s avg. mobile load (Lighthouse 98)

2.1× qualified leads vs old brochure site

42 % reduction in wasted call-outs

68 % traffic from organic local search

Client Wins

Fully booked 3 weeks in advance

Google rating 4.8 → 4.9 (150+ new reviews)

Repeat-customer rate up 27 %

Marketing spend per lead halved

Technology Stack

Front-End

HTML5 / CSS3 Vanilla JS Bootstrap 5 Swiper.js Lottie Animation

Back-End & Ops

PHP 8 MySQL Cloudflare CDN HubSpot API Google APIs

What Finefix Says

“The new site turned our phone off silent. We went from chasing quotes to choosing which jobs we want. Our biggest problem now is hiring more technicians to keep up with the bookings.”

— Kyle van der Merwe, Owner, Finefix

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Let’s build a high-conversion platform that keeps your teams booked and your customers smiling.

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